Real systems
Custom code shaped to the specifics of your business, rather than assembled from tools that weren't designed to work together.
Your business isn't a template.
Practical software.
Premium execution.
Custom websites, web apps, and automation built for how your business actually works — and engineered to keep working.
One person on your project from first email to launch.
First reply within a business day.
Why clients hire me
The bottleneck is the brief.
JGB Labs is founder-led. I scope the work, write the code, and stay close to the trade-offs from first conversation to delivery.
I start by finding the one thing slowing the business down. Usually it's smaller than people think — a broken form, a manual process, a page no one trusts.
Your website is underselling the business you've become. Your team is patching the same internal process every week. Your tools don't talk to each other and someone is copying data by hand.
Smallest useful build
I focus on the first change that meaningfully moves the business forward — not the largest rebuild that fills a roadmap.
One point of contact
You work directly with the person writing the code. No account managers, no handoffs, no context lost between scope and delivery.
Built to last
Systems your team can continue to understand, extend, and rely on six months after launch.
connection established
Location
London, UK
Availability
Open to freelance & full-time
Follow along
One offer. Three starting points.
Scope starts with what's slowing you down, not with what I feel like building.
Turn more visitors into conversations
When the website undersells the business, trust feels thin, or good-fit leads drop before contact, I rebuild around the pages that carry the most weight.
Take hours off the team's schedule every week
When the team is patching over clunky handoffs, duplicate admin, or tools that don't talk to each other, I automate the processes that are costing the most time.
Replace the spreadsheet that shouldn't still be running the business
When the business has outgrown spreadsheets, patched-together tools, or late reporting, I build the custom system that does the job properly.
From first message to first build.
Tell us where things are stuck. We'll figure out whether you need a small fix, a full build, or just a better way to use what you've already got.
-
YOU
Describe the problem in your own words.
A sentence or a paragraph — whatever's easiest.
-
US
Hear the honest answer.
Usually within one business day, including whether we're the right fit.
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BOTH
Start with a clear Phase 1.
Agree on scope before anything gets built.